Frustrated by the fact that people could not create healthy financial lives, financial journalist Stacey Tisdale embarked on a six-year study to find out what’s really at work in our financial behavior. Her key findings are recognized by the greatest financial minds in the world.
She found that social messages from advertisers and the media, stereotypes about race and gender, as well as early role modeling are among the primary drivers in our financial behavior. This methodology serves as the basis for Winning Play$.
The program also achieves its objectives by incorporating Dr. James Prochaska’s award-winning Transtheoretical Model for Behavior Change. Dr. Prochaska was named one of the five most influential authors in Psychology by the Institute for Scientific Information and the American Psychological Society. In Winning Play$, Stacey Tisdale teaches us how to use money to support the grandest vision we may have of ourselves.